Normalize, normalize, normalize! If you close your eyes at night you’re still normalizing your relational database while having nightmares about how to create all these complex joins without loosing too much performance.
Set yourself free! Use a document DB. If you’ve never seen one before, don’t worry, I’ll quickly explain the basics at the beginning of this session. There’s smart, fast, highly scalable and ready-to-go document DB product in the Azure cloud for you aptly named DocumentDB. Using an example application I will show you how easy and familiar it is to use it with the .NET API that is available for it.
At the end of the session you will be much more relaxed when the database topic comes up and I guarantee a better night-time sleep!